Friday, September 16, 2011

The Plan

Here is my outline of the many tasks and subtasks I must complete before Opening Day at Linea.
There's a lot to do!  Please let me know what I am forgetting...

THE PLAN:

  • Networking
    • Need assistance/advice from other owners and restaurant professionals throughout the process
    • LinkedIn - DONE!
    • Contact spreadsheet - names, phone #s, emails
  • Business Plan (STARTED, ongoing)
    • Obtain a good restaurant business plan rubric DONE!
    • Contact SCORE, schedule weekly business plan assistance sessions
    • Complete all areas of business plan that are not dependent on location
    • Do market analysis for each potential location
    • Finalize business plan after a location is found (before lease is signed)
  • Find/Secure Capital
    • Private investors
      • Throw dinner parties and invite potential small private investors
    • Apply for government stimulus $$ for small businesses (SOON)
    • Apply for SBA loan (SOON)
    • Apply for bank loan (hopeless?)
  • Look at spaces for Linea (start soon)
    • Bring spreadsheet and take notes so I can compare physical location, square footage, rent, street visibility, foot traffic, ect.
    • Look at leases/meet landlords of spaces with actual potential
  • Have the following in place well before doors open (preferably before lease is signed):
    • Employee policies
    • Employee manual
    • New employee package (tax forms, manual, ect.)
    • Reservation policy
    • Bookkeeping program/process
    • Master To Do List
    • Job descriptions
    • Prepared job posts
    • Staff scheduling process, rubric
    • Meeting schedule
    • Marketing schedule/plan
    • Restaurant contact spreadsheet
    • Linea Website
    • Linea Facebook Page
    • Add to this list
  • Go to Italy for a month (if not more)
  • Sign a Conditional Lease on a space
  • Find builder
  • Go through licensing process (help! - order of tasks, tricks, advice, ect)
    • Secure a conditional beer and wine license from town hall
    • Get Linea approval from town's residential bureau
    • Get Linea approval from town's business bureau
    • Get whatever licenses I need
  • Initial visits from Fire, Health, Building inspectors - dictates design
  • Design restaurant with builder
    • Dining room
    • Kitchen
    • Bathrooms
    • Storage
  • Start buildout
  • Begin Hiring process
    • Have new hires help with buildout
  • Get equipment
    • Restaurant auctions are fun!
  • Train staff
  • Inspections
    • Get occupancy
    • Fire
    • Health
    • Building
  • Initial marketing for opening - local newspaper advertisement, social media blitz
  • Three Friends and Family dinners
    • First night - 20-30 guests spread out (donations only)
    • Second night - Restaurant mostly full, all night (donations only)
    • Third night - Full with a line (free food!)
    • Close for a day or two, fix issues found in F&F dinners
  • OPEN THE DOORS!

1 comment:

  1. Go, Ben! We're all behind you. Let me know if you need help with the Business Plan, Marketing Plan, etc.

    Mom

    ReplyDelete